SKYGEN USA session

Increasing Member Retention and Improving Member Experiences with Incentive Benefits

WEDNESDAY, SEPTEMBER 23

10:00 AM - 11:05 AM CT
presented by SKYGEN USA

Attracting new members year-after-year is expensive.  When members move to a new plan every year or skip enrollment for a year this is costly for members and can jeopardize their oral health.  Incentive benefits allow dental insurers to reward members for long-term membership and regular preventive care.  These plan designs can drive increased member loyalty and motivate members to maintain good oral health.   Automating these incentive benefit designs, including decreasing annual deductibles, increasing benefit maximums, and decreasing coinsurance, helps ensure the program meets member and employer expectations.

In this session you will learn:

  • How incentive benefit plan designs benefit the member and drive better oral health
  • Best practices from insurers who offer this benefit option
  • Best practices for administration and automation of incentive benefits


Jim Barone
Chief Sales and Marketing Officer
Delta Dental of Missouri

Barone.pngJim Barone is the chief sales and marketing officer at Delta Dental of Missouri. He joined the organization in 2020, and currently directs all aspects of sales, marketing, account management, charitable giving and product development, and provides executive leadership for strategic goal setting, brand development and ongoing business plan metrics.

Jim has more than 30 years of sales and marketing experience. He previously served in a variety of roles at Ameritas, including as senior vice president of business development and wholesale distribution, senior vice president of group distribution, senior vice president of group business development and MGA distribution, and as national vice president of group business development. He has also held other executive positions, including as vice president/partner at Curtis Visual Communications, chief sales officer at ARAG North America, vice president of marketing and sales at Luxottica/Eyemed and vice president of marketing and sales at Anthem Blue Cross and Blue Shield.

Jim earned a Bachelor of Arts degree in philosophy from the University of Cincinnati and a Juris Doctorate degree from the University of Toledo College of Law. He was named “40 under 40” Top Business Leader by the Denver Business Journal.



John Schaak (moderator)
Chief Innovation & Growth Officer
SKYGEN USA

JohnSchaak.pngAs Chief Innovation & Growth Officer, John Schaak is responsible for driving profitable growth through the acquisition of new customers and sales of new products and services. John leads company efforts to solve industry problems by identifying new opportunities and markets, as well as innovative new products and services. With his strong commitment to exemplary client service and collaborative approach to both internal and external relationships, he has a demonstrated ability to help players in the healthcare continuum grow their businesses while reducing costs, improving operations, and serving their members more effectively.

John brings extensive leadership experience to his position. He was previously the president of Scion Dental and SKYGEN USA’s chief operating officer. Before that, John was a partner with the national law firm Quarles & Brady.

John has been listed on the Wisconsin Super Lawyers, Rising Stars list multiple times. He holds a Juris Doctorate from Marquette University Law School. He earned a Bachelor of Science Degree in Political Science and Criminal Justice with a minor in Sociology from the University of Wisconsin Oshkosh.



Mark Krum
Association Member Benefits Advisors

XFV5ujopQ5ic622EkAz6Relevant Experience/Specialization

Mark Krum is a -senior vice president responsible for the growth strategy at Association Member Benefit Advisors (AMBA) based in Austin, Texas. In his present role, one of his many responsibilities is setting business strategy for managing risk and sales growth of dental and vision products for AMBA members.

Prior to coming to AMBA he was the national dental & vision practice lead at WTW, responsible for consulting with employers on cost-effective and efficient dental and vision program strategy, design, vendor selection and ongoing plan management.

Mark brings over 30 years of broad strategic dental and vision industry experience, in the areas of distribution, consulting, strategic planning, product development, underwriting, account management, communication and network analysis. He has led the development and implementation of new dental and vision products for carriers/vendors, consulted on strategic distribution partnerships, private exchange development and single/multi-employer dental and vision block arrangements. `

Mark’s broad vendor experience, diverse consulting projects and association program strategy bridges all market segments within the dental and vision space.

Education and Credentials

Mark is a graduate of Lawrence Technological University where he earned a B.S. degree in Civil Engineering, with a concentration in construction management. He earned a LIMRA Leadership Institute Fellow (LLIF) designation from Wharton School of Business and LIMRA.







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